Paper vs. The Planet? Not Quite.

The myth that paper kills forests is outdated. In India, the paper industry is actually expanding green cover having planted millions of trees. But the real excitement is in "Agro-Residue" paper.

Saving the Air in North India

Every winter, North India chokes on smoke from burning wheat straw. Companies like Trident have stepped in with a solution: Don't burn it, bleach it.

They buy the straw from farmers (adding to rural income) and pulp it into high-quality paper. You get a premium sheet of paper, the farmer gets paid, and the sky stays clear. It is the definition of a Win-Win-Win.